The vision for XTRATUF’s longform content is to be able to tell stories of our products in the wild. One of the joys of working in marketing for the brand is to hear all the different places our products are in. From the snowy mountains of Washington to the artic coastline of Norway, XTRATUF has found itself in some unique places helping people live their dreams.
FIELD TRIPS WITH FORREST MANKINS
A new series led by photographer Forrest Mankins as he embarks on adventures with the help of the XTRATUF Pro Team. In this episode, Forrest and the crew head to Alaska to meet up with Abby Cooper, Emmanuel Willams and some other familar faces as they explore the wild, chase new stories and reconnect with what drives them — rugged roads, real stories, and a reminder that the best journeys are shared.
THE SNACKLEBOX
A short lived adventure cooking series featuring award-winning chef and fly fisherman, Chef Spencer White. Join Chef Spencer and friends as they explore breathtaking destinations and elevate their culinary game in the great outdoors. In this episode, Chef Spencer serves up “The Unkrusty," a bold twist on a smashburger using two crustless peanut butter & jelly sandwiches as the buns.
HOMETEAM Event
In celebration of XTRATUF 75th year anniversary, XTRATUF hosted a 2-night gallery/dinner event with the Seattle based store HOMETEAM during the week of the Pacific Marine Expo. Next door to the HOMETEAM store is their gallery space, where we set up a exhibition highlighting some of XTRATUF’s moments over the last couple of years. The event included friends/family of both brands as well as other notable people from Seattle
Malbon Golf Collab
Captain Malbon Collection
Earlier this summer we launched our first collaborative boot with Malbon Golf as part of their Captain Malbon collection!
Inspired by Stephen Malbon’s harbor adjacent roots, Captain Malbon nods to Monterey’s sardine legacy with tuna can graphics and a coastal color palette. Utility shorts with extra pocket storage and back venting details exhibit the importance of functionality in the collection—complete with a workwear staple by the water: XTRATUF boots.
MArket Studios Collab
the shrimp mule
The first of it's kind. We teamed up with Market Studios to make the first every mule built from a commercial fishing boot. Made using the same waterproof rubber upper and slip-resistant chevron outsole proprietary to XTRATUF. Lightweight, durable, easy on. Built for the dock, worn everywhere.
THE OFFICIAL BOOT OF USROWING
Introducing the Official Deck Boot of USRowing!
XTRATUF teamed up with USRowing to present their own Ankle Deck Boot as many of the rowers we’re fans of XTRATUF and were already wearing ADB’s before they got onto the water.
For this project I had the pleasure of being a PA in assisting our film crew with their needs while capturing moments on the docks & water.
Built for athletes and fans, the special edition Ankle Deck Boot is 100% waterproof, slip-resistant, and non-marking for life on and off the water.
Featured Ad: Marlin Magazine
A print ad designed for Marlin Magazine’s July 2024 issue to promote the release of the Guy Harvey Collection.
Marlin Magazine July 2024 Issue
Luke’s LobsteR: Lift All Boats
The Lift All Boats Project is a student lobster mentorship program started in 2022 by the folks at Luke’s Lobster that was built to help give Maine students without traditional access to the working waterfront an entry point into Maine’s heritage lobster industry.
Festivites Along The Shores
I had the chance to be able to come up with the name for the Holiday 2024 gift guide, ‘Festivities Along The Shores’ campaign starring the XT Pro Team. This gift guide included some amazing recipes and great gift for the holiday. This campaign highlighted the XT pro teams favorite meals for the holidays and the teams favorite prodcts from XT.
SESAME STREET COLLECTION
The characters you love, now on the boots built for anything. This fall’s Sesame Street collection delivers durable XTRATUF performance with a fun, nostalgic twist for every age.
BUILT FOR BRAD:
THE BRAD LEONE ADB SPORT
In fall of this year we released a ADB Sport with chef, YouTube host. and XTRATUF Pro Team member Brad Leone.
For this porject we met up with Brad to talk cooking, fishing, foraging for the launch his new limited edition ADB Sport. The Brad Leone ADB Sport features a slip-resistant and non-marking BioLite outsole (great for the boat!), a 100% waterproof construction for life in and out of the kitchen, and a fleece lining for cold weather.
OHIO STATE UNIVERSITY ATHLETICS PARTNERSHIP
We’re proud to announce our official partnership with Ohio State University Athletics. One of the projects for this partnership was seeding the Block-O student section with boots for the football games.
Tailgate Collection
The Tailgate Collection is a special release celebrating the fans with 26 colorways, pro and collegiate. The Tailgate Collection lets you rep your team at the stadium or on the sea.
I’ve had the honor of leading the charge with Tailgate collection, finding influencers, and building connections with colleges & universities. With that a community of eqipment crews/groundskeepers on Instagram gave this campaign legs. This would later open doors to connect with equipment crews/groundskeepers from professional sports teams.
Taking a photo with an LSU Fan at the Gameday tailgate
Teams that have supported the Tailgate Collection:
Louisiana State University (LSU), University of North Carolina - Chapel Hill, University of Mississippi, Savannah Bananas, University of Geogia, Auburn University, University of Washington, New England Patriots, Miami Dolphins.
INFLUENCER MARKETING
My role involves identifying and partnering with key influencers whose audiences align with the brand's mission, creating strategic content plans, and managing influencer relationships from concept to execution. By leveraging authentic storytelling, I help build connections that resonate with target audiences, resulting in increased brand awareness, trust, and conversions.